Life is Sweet - AR Filter Competition


Life is Sweet! Celebrate it, wherever you are, with our brand new AR filters.

The Dairy Den has launched 3 new Instagram filters featuring some of its most popular products, including it's signature Rainbow Unicorn Swirl on a black oreo cone. 

The filters use computer-generated Augment Reality effects to layer iconic Dairy Den elements on the real-life display of user's mobile devices. This fun engagement invites customers to explore 3 unique Life is Sweet scenarios, including a custom-designed crown theme, raining donuts theme and sprinkle lips make-up theme. 

"The idea for our new filters was born in lockdown. Our customers have always enjoyed taking selfies in-store with their favourite soft serves and donuts. We wanted to create a new way for our customers to enjoy The Dairy Den brand, without needing to be in our physical space. With the shift in reality in 2020 we needed to create new engagements that can delight our customer, wherever they are!" - Tasia Donaldson, The Dairy Den

TRY FILTERS NOW

Competition

To celebrate their new filters, The Dairy Den have joined forces with Deals 2 Discover to offer an incredible prize!

WIN A LUXURY ADVENTURE WORTH R4000

Deals 2 Discover (www.discoverafrica.com) offers discounted holiday packages in South Africa. New travel deals are added to the site daily.

What better way to re-energise after a long and necessary lockdown in South Africa?

Prizes

1st Prize: A Luxury Adventure on @Deals2Discover worth R4000 AND 2 x 8 box Combo donuts.

2nd Prize:  8 box Combo Donuts

3rd Prize:  4 box Combo Donuts

How to Enter

1. Follow @thedairyden & @deals2discover
2. Post a story with 1, 2 or 3 of our NEW Life is Sweet AR filters! Direct link to filters in instagram bio.
(Must tag @thedairyden in post so we can see your entry).
3. Tag 3 Friends in the comments #DairyDenAR
4. Each filter share = 1 entry. Multiple AR selfies allowed for multiple entries 


T’s & Cs apply. Multiple entries allowed. Competition closes on Midnight on 18/10/2020. 

Winner to be announced on 21/10/2020.  

"My AR Filter is Not Working on my mobile"

Our filters use AR features that may not be compatible with all mobile devices.

Here are some handy tips: 

  1. Please ensure your instagram is updated to the latest version.
  2. Try completely closing your instagram app and retrying.
  3. Turn phone on & off then retry.

Alternatively, If the AR filter is not working on your phone, you can enter the Life is Sweet competition by doing the following:

  1. Post a throwback pic of a memory at The Dairy Den OR share a Dairy Den moment to your instaStory 
  2. Use the hashtag #DairyDenAR 
  3. Tag @thedairyden

Terms & Conditions

  1. The promoter is: The Dairy Den (Pty) Ltd
  2. The competition is open to residents of South Africa except employees of The Dairy Den and their close relatives.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via The Dairy Den Instagram.
  6. Closing date for entry will be Wednesday 1st at Midnight. After this date the no further entries to the competition will be permitted.
  7. No responsibility can be accepted for entries not received for whatever reason.
  8. The rules of the competition and how to enter are as follows:
    1. Follow @thedairyden & @deals2discover on Instagram
    2. Post a story with 1, 2 or 3 of our NEW Life is Sweet AR filters! Direct link to filters in instagram bio. (Must tag @thedairyden in post so we can see your entry).
    3. Tag 3 Friends in the comment on this post #DairyDenAR
    4. Each filter share = 1 entry. Multiple AR selfies allowed for multiple entries 
  9. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control.
  10. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  12. The prizes are as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. Winners will be chosen:at random, from all entries received and verified by Promoter and or its agents.
  14. The winners will be notified by Direct Message (DM) on Instagram on 15.10.2020. If the winner cannot be contacted or do not claim, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
  15. The promoter will notify the winner when and where the prize can be collected/is delivered.
  16. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  17. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  18. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry.
  19. Entry into the competition will be deemed as acceptance of these terms and conditions.
  20. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter, Instagram or any other Social Network. You are providing your information to The Dairy Deb and not to any other party.
  21. The Dairy Den's decision as to those able to take part and selection of winners is final. No correspondence relating to the competition will be entered into.
  22. The entrant must be following @thedairyden on Instagram in order to enter.
  23. The Dairy Den shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such change shall be effective immediately upon posting to this webpage.
  24. The Dairy Den also reserves the right to cancel the competition if circumstances arise outside of its control.